Via del Babuino is one of the most iconic streets in Rome, a symbol of the most exclusive and refined shopping in the Eternal City.
A few steps from Piazza di Spagna, this street has always been a point of reference for those seeking luxury and elegance. It is here, in the beating heart of Rome, that we have chosen to establish ourselves, in a sophisticated and refined environment, where every detail tells a story of beauty and prestige

The space reproduces in the geometry of the shapes what is in the Pantheon, the temple that gives its name to the collection and where Raffaello Sanzio is buried.
 

The architectural operation takes inspiration from what was done in the 1920s with the construction of the square Colosseum in the EUR district. At that time, the circular shape of the Roman amphitheatre was reinterpreted in a modern and contemporary way, almost as if a parallelepiped of travertine was being sculpted.

Taking inspiration from the dialogue at different times between those two structures, the boutique on Via del Babuino takes up in a modern way, in the marble floor, in the ceiling, as well as in the side wall containing the products, the same geometric shapes, the square and the circle, that are found in the ancient Roman temple. The same central oculus, which gives light to the room, takes up the famous hole that allows you to look at the sky from the Pantheon.

The fragrance MMXXIV (2024), the year of its inauguration, is dedicated exclusively to this new and elegant boutique.